The Finnish Institute in London, together with the Finnish Embassy, wants to convey the power of literacy through the‘10×10 Stories from Finland’ campaign. The campaign has collected 100 books written by Finnish authors, translated into English, in cooperation with British publishing houses. The books are donated to 10 different libraries around the UK during 2017.
Literacy is a fundamental human right and the foundation for lifelong learning. Finland is the world’s top country in literacy, which is one of the key factors behind the welfare and academic success of any society. Finland is a country of readers – Finns are among the most active library users and book consumers in the world.
“We wanted to celebrate Finland’s centenary in the UK by bringing 10 wonderful Finnish stories to British readers and library users. We believe these stories offer great literary travels across Finnish culture,” says Johanna Sumuvuori, Head of Society and Culture at the Finnish Institute in London.
The selection of the books include a wide range of literature including both modern masterpieces and beloved classics, including the Finnish national epic Kalevala. There are books by some of Finland’s most celebrated contemporary authors Rosa Liksom, Ulla-Lena Lundberg, Timo Parvela, Lars Sound and Antti Tuomainen. The campaign represents the joy of reading, which can be experienced through Nordic noir, sci-fi, poems or children’s literature.
Sumuvuori added: “The donated books include one of Tove Jansson’s bestselling classics, The Summer Book. Tove is best known as the creator of the Moomin stories, but she also wrote novels for adults. Her writings embody the best of Finnish culture by embracing tolerance and the love and appreciation of nature.”
Our partners are Embassy of Finland in London, Bloodaxe Books, Gecko Press, Orenda Books, Pikku Publishing, Serpent’s Tail, Sort of Books and Vagabond Voices. 10×10 Stories of Finland is a part of the official programme of Finland 100.
Read more about the authors and titles featured in the campaign here (pdf).